Latam Calls to Dominican Republic

AT&T aimed to engage travelers and Dominican Republic nationals seeking seamless, high-speed connectivity abroad by promoting its Unlimited Premium PL rate plan, which now includes roaming in the Dominican Republic. To amplify this message, the client leveraged influencers to authentically showcase how AT&T’s unlimited data, talk, and text offer enables a frustration-free travel experience-making it easier for customers to stay connected without added costs or the hassle of searching for Wi-Fi. This campaign targeted both new and existing customers, emphasizing AT&T’s commitment to delivering best-in-class roaming and connecting people to greater possibilities while traveling.