HHM 2024 Campaign
Objective
AT&T’s Hispanic Heritage Month campaign leveraged influencers to authentically celebrate and amplify stories of strength, achievement, and cultural pride within the Hispanic community. Rather than focusing on selling products, the campaign encouraged creators to share personal,prideful stories, inspiring their audiences to reflect on their own journeys and the power they hold to reach their goals. Through these genuine narratives, AT&T highlighted its ongoing commitment to representation, connectivity, and educational opportunities for the Hispanic community.
Content
Examples
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Let’s align your strategy. Book a 20-minute discovery conversation and our VP of Partnerships will prepare a brand-specific read for your team: three creator archetypes tailored to your audience, a structural observation on your current approach, and a direct competitive category read. Yours to keep.