AT&T: Google
Objective
AT&T collaborated with influencers to promote the new Google Pixel phone and Google Pixel Watch, highlighting how the devices pair seamlessly on AT&T’s 5G network. Through lifestyle-driven Instagram content, creators showcased key features such as advanced camera capabilities, health and fitness tracking, and connectivity that keeps everything in sync. The campaign aimed to build awareness around the latest Google devices, drive excitement for their availability at AT&T, and position AT&T as the provider that brings innovation and cutting-edge technology to its customers.
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